STUDY | Impact of cinema and TV fiction on tourism in France - CNC / Ifop

SUMMARY

Cine tourism, the practice of choosing vacation destinations based on the filming locations of audiovisual productions, is on the rise. The idea is for visitors to enjoy a unique experience by immersing themselves in the setting of a film or series that has particularly affected them. Many regions are taking advantage of this trend, highlighting their destinations' landscapes, heritage and cultural identity. Films and TV series play an active role in the attractiveness of these regions. In February 2024, Atout France announced a partnership with Netflix to promote France's cultural influence. This collaboration includes an advertising campaign entitled " On n'a pas fini d'imaginer la France " (" We're not done imagining France "), as well as a digital travel guide entitled " Voyage en France " (" Journey to France").

Against this backdrop, the CNC commissioned Ifop to conduct a study designed to assess the extent to which exposure to a French film or drama, or one set in France, inspired tourists to choose this destination.

This study comprises 3 sections:

• Foreign tourists in Paris (503 respondents of 6 nationalities: Americans, English, Germans, Belgians, Chinese, Spanish - 6 tourist locations in Paris - Face-to-face fieldwork from October 11 to 13, 2023)
• All French people (1,004 respondents aged 18 and over - representative sample of the French population, quota method - online omnibus from October 11 to 13, 2023)
• French and foreign tourists in the region (516 respondents including 260 French and 256 international - 4 cities, major filming locations in France - Face-to-face fieldwork from October 23 to 28, 2023)

Keywords: attractivité, attractivité touristique, ciné tourisme, cinéma, comportement, culture, destination, étude, fiction, image, impact, séries, télévision, tourisme, tournages, rayonnement, réputation, France.

Illustration : CNC (c)