SUMMARY
Study led by Marion PIGAMO (Partis Pris) in partnership with Gomet' and with contributions from the A&NMT Chair
The objective of this study is to shed light on the Aix-Marseille Provence region and the dynamics that drive it. Based on the observation that many stakeholders are deeply committed to the region where they are based, Partis Pris and Gomet’ sought to clarify the concept of Corporate Territorial Responsibility (CTR), which is supported by a favorable societal context (increasing regulatory focus on CSR, a resurgence of local initiatives, reindustrialization, and the regenerative economy). This first barometer reveals that practices and initiatives do exist in the region but are not recognized as such by the stakeholders themselves, and that these efforts lack the governance needed to shift from a company-centered approach (“territorialized” CSR) to one based on collective and regional action.
Keywords: local purchasing, local anchoring, sustainable regional attractiveness, regional cohesion, economic development, ecosystem, local employment, energy, businesses, environment, training, participatory governance, partnerships, Corporate Social Responsibility (CSR), Regional Corporate Responsibility (RCR), expertise, talent, regional transition, regional anchoring strategies, regional promotion.
