SUMMARY
Lindsay PANCARTE - Master 2 "Attractiveness and New Territorial Marketing" - Academic year 2021/2022
This dissertation aims to study the strategic evolution that contributes to the success of an event through political ambitions. It is based on a first part oriented towards the contributions of different theories mobilizing all the actors involved in the organization and success of an event (stakeholders) proposing a model for analyzing the strategic dynamics of event governance, as well as a typology of strategic configurations.
In the second part, the dissertation compares this model with a case study. The chosen case study highlights several types of strategic configuration: growth, consolidation, redeployment, safeguarding (UNESCO).
To consult this study dissertation
This dissertation is available on request only to IMPGT students or partners of the A&NMT Chair. If necessary, we can put you in touch with the author.
