SUMMARY
Authors: Camille CHAMARD and Lee SCHENKLER (2017) - Gestion et management public
While territorial marketing practices occupy a growing place within local authorities, theoretical foundations too often remain in the background of publications, whether academic or practical in nature. This contribution looks at the definition of territorial marketing in order to highlight the process of transformation it brings about. Then, activity theory is used to build an analysis grid that can be used by actors in charge of territorial marketing initiatives.
Keywords: Branding, territorial development, territorial marketing, territorial transformation.
Illustration : Adobe Stock - ©Daniel
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