Sport, appeal and major events

ILLUSTRATION: ©Christophe IMBERT

On November 28, the Chaire Attractivité & Nouveau Marketing Territorial had the pleasure of taking part in the Académie du Sport - One Provence, organized in partnership with CDOS 13.
The event was devoted to a major theme: the role of sport in regional attractiveness.

Christophe Alaux, Director of the ANMT Chair, shared his views on :
- the image issues associated with major sporting events,
- the impact of sport on residential and tourist appeal,
- national and international benchmarks,
- and feedback from the Chair's work.

Many thanks to Christophe Imbert for his invitation and coordination, and to all the speakers.

👉 A new illustration of how sport, territorial marketing and attractiveness intertwine to reveal the potential of territories.