Illustration : Sarah DJALAL
The MOOC "Attractivité et Marketing Territorial" 2024 edition: key figures
As a reminder, the MOOC Attractivité et Marketing Territorial aims to introduce the public to understanding and structuring a territorial attractiveness strategy. Launched in 2022, no fewer than 8,414 people from France 🇫🇷, Morocco 🇲🇦 and many other countries around the world have taken part in this training program!🌍
It was co-constructed by La Chaire A&NMT, CNER - Fédération des agences d'attractivité, de développement et d'innovation, Business France, EURADA - European Association of Development Agencies and the Centre national de la fonction publique territoriale (CNFPT).
In this 4-week MOOC, numerous experts in territorial marketing and attractiveness explain the key stages of a territorial attractiveness strategy. Sequenced with videos and quizzes, it gives the public a fun and accessible understanding of this field of activity!
Watch the Webinar presentation
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