The MOOC "Attractiveness and Territorial Marketing" - 2024 Edition

Illustration : Sarah DJALAL

MOOC Attractiveness and Territorial Marketing édition 2024 !

🌍 A look back at the MOOC Attractivité et Marketing Territorial - 2024 edition 📈

We're delighted to share an overview of the results of the 2024 edition of our MOOC Attractivité et Marketing Territorial. This online course, offered on the FUN-MOOC platform, aims to strengthen the skills of professionals and students in the field of territorial marketing.

🎯 The MOOC Attractiveness and Territorial Marketing, what's at stake?

• Understand the challenges of territorial attractiveness
• Explore territorial marketing tools and strategies
• Develop practical skills through case studies and exchanges with sector experts👥

This year, we registered 2321 participants, bringing the total to 8414 since the MOOC was launched in 2022 !

🤝 We are delighted with this collaboration between the Chaire A&NMT, CNER - Fédération des agences d'attractivité, de développement et d'innovation, Business France, EURADA - European Association of Development Agencies and the Centre national de la fonction publique territoriale (CNFPT) with whom we have co-constructed this educational itinerary. We're delighted that together, we've contributed to the success of the MOOC Attractiveness et Territorial Marketing, enabling each edition to offer quality content and enriching learning opportunities! 

We look forward to continuing to share knowledge and innovative practices for the attractiveness of our territories. Stay tuned for future editions !