La Montagne talks to Christophe ALAUX about Clermont's image!

ILLUSTRATION: ©La Montagne

In an interview with the daily La Montagne, Christophe ALAUX, Director of the Chaire Attractivité et Nouveau Marketing Territorial, and of theInstitut de Management Public et Gouvernance Territoriale, discusses the impact of news stories on a region's image.

➡️ He points out that, despite negative media coverage, a region's attractiveness can remain strong over the long term, as the example of Marseille shows.

➡️ He also emphasizes the Auvergne's assets: calm, nature, quality of life... major arguments highlighted in our IMAGETERR24© survey of 3,200 French people.