SUMMARY
Inspired by the territorial marketing initiatives of European cities such as Amsterdam and Berlin, Morocco's economic capital has decided to adopt a branding strategy to highlight its assets. "WeCasablanca" aims to become North Africa's leading territorial brand. It was unveiled on October 24, 2016 by the Casablanca-Settat Regional Council.
Casablanca is a cosmopolitan, hospitable metropolis that attracts large numbers of tourists. It is also a dynamic economic and port area, playing a leading role in Morocco and positioning itself as an investment hub for the African continent.
Keywords: attractivité, attraction des talents, branding, communication, compétitivité, connecté, développement économique, image de marque, innovation, marketing territorial, marque territoriale, métropole, rayonnement, sentiment d'appartenance, storytelling, Afrique, Casablanca, Maroc.
Illustration: We Casablanca (c)
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