SUMMARY
Val d'Isère has now been integrated into the Grand Mountain Adventure 2 video game, giving players the chance to explore the alpine resort in a digital version, with its skiable terrain and diversity of slopes. The game's creators were invited to Val d'Isère to immerse themselves in the area, and the simulation was made possible at lower cost by using the 3D data used for grooming the slopes. This initiative is helping toraise the resort's profile with a younger, connected audience, while strengthening its brand image and tourist appeal.
Keywords: mountain, winter sports, virtual ski resort, digital tourism
Illustration : Val d'Isère ©
Discover Val d'Isère in Grand Mountain Adventure 2
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