SUMMARY
The Val Thorens Tourist Office is launching the " Club Val Thorens ", a card that enables members to benefit from certain advantages with the ski resort's partners, and to enhance the customer experience. With almost 350,000 visitors a year, Val Thorens has put in place an innovative, high-performance customer relationship management solution based on digital tools and a complex ecosystem. The Club is a continuation of this affinity and experiential marketing, but also serves to enhance and involve partners, and becomes a tool for co-creating the marketing strategy.
Keywords: ambassadors, co-creation, co-marketing, value creation, Customer Relationship Management (CRM), customer experience, loyalty, affinity marketing, collaborative marketing, experiential marketing, shared brand, corporate mobilization, ski, tourism, experiential tourism, Val Thorens, Savoie.
Illustration : Adobe Stock - ©regesha
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