SUMMARY
The tramway is a practical and efficient means of locomotion to meet the mobility needs of users and city dwellers. It is increasingly being deployed in metropolises around the world. Used as a device anchored in the urban landscape, the tramway can serve as a showcase and demonstrator for a territory, a city or a territorial brand. As a brand flag or flagship, the tramway is a representative symbol of the territory in question, conveying the values, architecture and aesthetics associated with it.
Keywords: territorial marketing, metropolis, mobility, quality of life, tramway, urban transport, Casablanca, Dubai, Montpellier, Nice, Rabat-Salé, Reims, Strasbourg.
Illustration: © Transbus.org
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