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Tourism, gastronomy and new technologies as weapons of mass seduction in Iceland

Benchmark Tourism


Somewhere in the Atlantic Ocean, between Greenland and Norway, Iceland is using #tourism, #gastronomy, and new technologies to seduce its inhabitants, visitors, investors and more. Since 2010, the aim has been to develop the #territory to increase its #hospitality and #attractiveness. In 2016, new tools (major events) are being #implemented, as part of a continuous improvement of the service offering.

Keywords: Attractiveness, content, content marketing, collaborative economy, gastronomy, Hospitality, innovation, label, marketing, experiential marketing, playful marketing, Territorial Marketing, engine, search engine, place, platform, quality, networks, social networks, territory, Tourism
Illustration : INSPIRED BY ICELAND on Guidebinder ©

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