SUMMARY
Cannes and Deauville have embarked on an innovative initiative by combining their #tourist brands. To promote their international #attractiveness, these two French cities of culture and leisure have chosen to join forces to attract tourists. The success of this approach hinges on a subtle balance between a #strategy of collaboration and differentiation, with a view to re-enchanting them together.
Keywords: Attractiveness, Co-Branding, Economic Development, Tourism Marketing, territorial brand, brands, tourism brands, strategy, operational strategy
Illustration: © Site Luxsure.fr (2015)
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