SUMMARY
Ingrid PERRAIS - Master 2 Public Management - Attractiveness and New Territorial Marketing - Academic year 2019/2020
While many territorial marketing initiatives are aimed at attracting people from outside the region, haven't many of them forgotten an essential element of territorial marketing: the residents themselves? Not those who arrive or settle here, but those who live here, who are attached to the area because they have put down roots.
Shouldn't attractiveness serve first and foremost to improve the well-being and quality of life of local residents, and thus encourage them to stay? Have we forgotten that the benefits of balanced territorial marketing must first and foremost serve the interests of those who live there?
To consult this study dissertation
This study dissertation is available on request only to IMPGT students and partners of the A&NMT Chair. You can also contact the author: Ingrid PERRAIS - perrais.ingrid@gmail.com
