SUMMARY
Storytelling is a communication technique used to tell a story in order to meet the objectives of a territorial marketing strategy. It can be used to promote residential and economic attractiveness, or to define a territorial identity. The legend of " La Dame Bleue " in Lieusaint (2002) is one of the first examples of a successful storytelling program. The " Voyage à Nantes " (2012), and the " Chef Factory " school in Lyon (2013) provide a diversified approach to these territorial innovations.
Keywords: attractivité, démarche transmedia, communication, innovation, image, outil, marketing territorial, storytelling, stratégie, technique, territoire, tourisme, webtelling.
Illustration : Adobe Stock - @veneratio (c)
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