SUMMARY
Atout France, France's tourism development agency, has launched a "Horizons 2040" study to identify the factors driving the transformation of tourism and its environment. With the support of OnePoint, the agency drew up four prospective scenarios for the development of tourism.
This summary document brings together this work, which is based on a multi-stage methodology:
- analysis of change factors and their medium- and long-term impact;
- development of 4 scenarios, each based on a combination of the change factors identified;
- shared analysis grid to assess the impact on 16 types of tourism.
"None of the 4 scenarios represents a realistic bet on the future. But taken together, they sketch out credible directions covering a vast field of possibilities. Their aim is not to predict, but to open up avenues of reflection to anticipate possible developments , prepare for them, and develop action plans to position ourselves on the most desirable trajectories. They are intended to trigger reflection among all players and collectives in the tourism industry, to accelerate the transition to more sustainable tourism."
Key words: Atout France, foresight, scenarios, trends, tourism, France
Illustration : Atout France (2)
