SUMMARY
The Tourism Intelligence Network was created by the Transat Chair in Tourism in 2004: its teams conduct strategic intelligence to identify trends in the sector, in order to support the competitiveness of Quebec's tourism industry and foster a better vision of the future.
"This booklet is intended as a reference for those in the tourism industry who want to know about the major trends that will make the industry shine in the coming year. For this edition, the Chair's team paid particular attention to traveler behavior and the resulting trends. Featuring exclusive data, this compendium aims to stimulate reflection, fuel discussions and support the decisions of industry managers."
The 2024 edition of the booklet is based on exclusive data collected by the Chair in November 2023 from over 1,000 Quebec travelers.
Keywords: behavior, artificial intelligence, AI, customer journey, telecommuting, trends, tourism, responsible tourism, travelers, Quebec, Canada.
Illustration: Transat Chair in Tourism (c)
