SUMMARY
One Provence is the territorial marketing agency dedicated to promoting the Aix-Marseille Provence metropolitan area. It is also responsible for the territorial brand of the same name, a common banner for federating change agents and promoting the image of Aix-Marseille-Provence worldwide.
Its aim is to highlight the assets of the metropolitan area, in particular its historical expertise, its appeal to tourists, its economic vitality, its cultural and sporting dynamism, as well as its capacity for innovation in the social and environmental sectors. The agency works to improve the territory's image, bringing together various change agents under a common brand to enhance the value of Aix-en-Provence, Marseille and the 90 communes of the metropolis.
Its collective ambition:
"To position Aix-Marseille-Provence as the Mediterranean territory at the forefront of major economic, social and environmental transitions, by nature and conviction."
In this MProvence podcast, Lionel Flasseur, CEO of One Provence, presents the new agency, its strategy and objectives, with a particular focus on the territory's stakeholders (internal targets).
Keywords: attractivité, branding, cibles internes, fierté d'appartenance, marketing territorial, marque territorial, métropole, Aix-en-Provence, Marseille, Provence, Aix-Marseille Métropole.
Illustration: MProvence (c)
LISTEN - PODCAST
