SUMMARY
PMF26 EDITION by Christophe ALAUX, Director - A&NMT Chair / IMPGT.
OPENING CONFERENCE ON REGENERATIVE MEDICINE
Speakers: Isabelle DELANNOY, Director and Founder, Entreprise Symbiotique | Jean-François DUBOST, CEO, Quincaillerie Aixoise / President, Pôle d'activité d'Aix-en-Provence | Donald FRANÇOIS, Chairman and CEO - SerenySun Énergies.
Moderator: Christophe ALAUX, Director - Chaire A&NMT / IMPGT.
For several years now, sustainability has been the overriding objective within which the various attractiveness professions have been reinventing themselves: from tourism to MICE, via economic or talent attraction. This goal of sustainability has now been superseded by an even greater ambition for triple regeneration: of living environments, societies and economies. For these ecosystems, in which the public players involved in regional attractiveness and business interact, the aim is no longer simply to reduce negative impact, but also to produce a net positive impact! In this way, we move from sustainable attractiveness to regenerative attractiveness.
CONFERENCE: THE CONTRIBUTION OF REGENERATIVE COMPANIES TO REGIONAL ATTRACTIVENESS
Speakers: Alexis BERTUCAT, Director of Tourism, Communication & CSR Groupe Territoire de Provence / President of Act for Planet | Karin KÄRR, Project manager for trade and invest(Pionner the possible) - Sweddish Insitute | Hélène HANNOIR, Vice-President of MAIF / President of Fonds MAIF pour le Vivant, MAIF IMPACT and Fonds MAIF pour l'Education.
Experts: Yvan AYMON, CEO - Ertenz Conseil | Marie FAURÉ, Associate Founder of Olbia Invest / Convention des Entreprises pour le Climat.
Moderator: Aurélie BASSE, Brand Manager - Bretagne NEXT.
Regenerative organizations seek to exert a positive impact by continuously renewing the resources already present in the region: environmental, human and economic resources. In so doing, they help to anchor these resources and attract new ones. This ability to attract is particularly important for certain categories of target audiences, who are attracted by the regenerative commitments of territorial marketing, and who will also play an active role in this regeneration when they move to the area, invest in it or visit it as tourists.
Businesses, coalitions of players and local authorities are experimenting with these regenerative approaches: environmental restoration, local production circuits, new relationships with the living world, inclusive governance, new economic models. The plenary session will highlight the organizational and territorial implications of this new systemic approach. It will present inspiring innovations and examine the conditions for success.
Keywords: business model, circular economy, extractive economy, economy of functionality, regenerative economy, renewable energies, symbiotic enterprise, companies, net positive impact, nation branding, new business models, photovoltaics, development strategy, territories, triple regeneration, Place Marketing Forum, PMF26, Aix-en-Provence.
Illustration: © Chaire A&NMT
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
