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Benchmark Residents and Talents Brand, identity and perception Place Marketing Forum


For several years now,Eindhoven365 has been implementing a territorial marketing strategy in line with the city's conversion from an industrial economy to a high value-added service economy. The local players (politicians, businesses, universities) involved in the strategy, financing and branding campaigns have taken ownership of the shared territorial brand, whose three pillars are Technology, Design and Knowledge. Eindhoven365 has diversified its sources of funding (events, tourist tax, etc.) in order to develop its missions and attract/retain talent to its territory.

Keywords: Talent attraction, creative economy, entrepreneurship, financing, territorial marketing, territorial brand, talents, PMF18, Eindhoven, Netherlands.
Illustration : PMF 2018

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