SUMMARY
With the creation of a website dedicated to tourist stays, the CRT de Picardie offers tourists a real experience by personalizing its offer. Unusually for a public tourism institution, it has segmented its site according to its "targets", while retaining the human side of the region by maintaining the values of the "Esprit de Picardie" brand. In this way, he has made Picardy more visible, even though it is one of the least touristy regions in France.
Keywords: target, human approach, experiential, Greeters, identity, personalized marketing, brand, offer, personalization, testimonials, tourism, Picardy.
Illustration : © Esprit de Picardie Expériences logo
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