SUMMARY
The advent of the Internet and social networks has revolutionized the way Destination Management Organizations (Tourist Offices, Attractiveness Agencies, Regional Tourism Committees...) communicate with visitors. Visitors are also communicating, and can be influencers, content creators and even ambassadors. This is also profoundly changing the strategies and skills required by DMOs to successfully carry out their missions. At the same time, travelers' expectations have changed: they are looking for more of a local experience, and want to feel immersed in the local culture. They are no longer simply tourists or business travelers, urbanites or nature-lovers, cultural tourists or sports enthusiasts, and so on. They are all at once... This is why the old marketing segmentations are less relevant, and so is a "silo" organization of the OGD.
Keywords: attractiveness, skills, DMO, Destination Marketing Organizations, professions, OGD, Organismes de Gestion de la Destination, strategy, tourism
Illustration : Freepik (c)
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