Skip to main content

The Museum of Prehistory: a flagship for Jeongok (South Korea)

Benchmark Culture Tourism


Delivered in April 2011 and located 200 kilometers north of Seoul, in #SouthKorea, the #Jeongok #Prehistory #Museum, signed X-TU, brings together various historical and cultural references. The#architecture is designed in harmony with the landscape. A veritable brandflag, its sinusoidal forms are akin to Feng Shui principles and evoke legendary Asian dragons.

Considered one of the most important Paleolithic sites in #Korea, Jeongok is of crucial importance in the interpretation of human evolution, its geographical distribution and the development of Paleolithic #culture in #Asia.

Keywords: Attractiveness, architecture, brand flag, culture, design, economic development, flagship, innovation, cultural marketing, territorial marketing, museum, cultural heritage, prehistory, outreach, tourism, Asia, Korea, South Korea, Gyeonggi-do, Jeongok
Illustration: Photo taken from ©

Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.