SUMMARY
To showcase its main assets, Yvelines has launched a humorous communications campaign featuring posters in the Paris metro and train stations, humorous videos on social networks (YouTube, Facebook) and in 70 cinemas. The Conseil Départemental wants to show that Yvelines is both an economically dynamic region and a great place to live. It aims to change the way people look at the département, whose image is often associated with the Château de Versailles.
Key words: attractiveness, image shift, promotional campaign, public communications, Conseil Départemental, quality of life, Yvelines department, France, Europe.
Illustration: "C'est tout ça les Yvelines" advertising campaign
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