SUMMARY
London, affected by the pandemic like all major metropolises, is also having to cope with the exit from the common market that has structured its international trade for the past 50 years. Its economic and tourism attraction agency, London & Partners, is facing short-term challenges linked to the context: the pandemic, the economic crisis, Brexit and the mayoral elections. The agency must also remain attentive to rapid changes (new ways of working, traveling or investing) that can destabilize certain activities. Finally, it must evolve its mode of governance and operate as a "social enterprise" in order to go beyond quantitative growth targets.
Illustration: London & Partners 2021/22 Strategy
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