SUMMARY
Baltimore is a city in the northeastern United States, located in the state of Maryland. The "Live Baltimore" project is part of a global residential#attractiveness approach (researching and promoting #talents, residents, etc.), and is developing a collaborative citizen #platform for this purpose.
According to Joël GAYET, founder of the Chaire Attractivité et Nouveau #Territorial Marketing (ANMT), "innovative examples of collaborative platforms are symbolic of the evolution of #marketing well beyond the citizen dimension by the often integrated approach to attractiveness they implement, by the active mobilization of businesses and citizens in financing, and co-construction of the offer and/or brand as well as by a strong use of the Internet, social networks and new technologies" (Place Marketing Trend, 2016).
Keywords: Attractiveness, concertation, collaborative economy, events, marketing, Territorial Marketing, platform, quality, talents
Illustration: Live Baltimore logo ©
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