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Indonesia: a rainbow village is the new star of Instagram

Benchmark Tech, Data & Innovation Tourism
Indonésie

SUMMARY

The Indonesian village of #Kampung Pelangi wasn't exactly a tourist destination. All it took was a facelift in rainbow colors to turn it into an iconic tourist destination for Instagrammers.

Not so long ago, Kampung Pelangi was a shantytown like many others in #Indonesia. Overnight, the village took on the colors of the rainbow. Located on the Indonesian island of #Java, the village and its 232 inhabitants saw an army of painters arrive to give the village's facades a coat of color.

Keywords: Attractiveness, collaboration, cultural, economic development, tourism marketing, rainbow village, tourism, rainbow village, Indonesia, Java, Kampung Pelangi

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