SUMMARY
The city of Indianapolis has created a world-renowned festival from a motor race that has existed since the early 20th century. To achieve this, it has set up a veritable ecosystem of excellence. The results are just what any attractiveness initiative should generate: an increase in brand awareness, job creation and an increase in the city's resources.
Keywords : attractivité, brand flag, course automobile, création emplois, culture, écosystème, événement, festival, grands événements, marketing, marketing évènementiel, notoriété, qualité, sponsoring, sport, stratégie, territoire, tourisme, Indianapolis, Indiana, United States,
Illustration : Indianapolis 500 Festival ©
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