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Holistic attractiveness strategy for the Port of Rotterdam: collaboration, competitiveness and innovation for sustainable quality in 2030

Benchmark Companies and Investors SDG, Transition and Resilience Tech, Data & Innovation
Source : Adobe Stock - (c) rustamank - Port de Rotterdam


In 2017, the Port of Rotterdam is the European leader in terms of maritime traffic and 8th worldwide. Located in the south of the Netherlands (on the northwest coast of Europe), the port has been under constant development since the 12th century, and now extends over 44km in length, covering 124km2. 175,000 people work in and for the Dutch port industrial area. Following a collaborative approach, the public organization in charge of managing the port and its stakeholders defined a strategy for 2030 in 2012, "The Port Vision 2030". Its aim is to improve the holistic attractiveness of Europe's leading port by positioning logistics competitiveness (inbound and outbound containers) and innovation at the service of sustainable service quality.

Keywords: holistic attractiveness, competitiveness, sustainable development, circular economy, social innovation, technological innovation, quality of service, strategy, Rotterdam, Netherlands.
Illustration : Adobe Stock - ©rustamank

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