SUMMARY
The holistic approach to marketing focuses organizational functions on performance measurement. This trend is revolutionizing the marketing approach and promoting innovation. Value creation is now at the heart of all managerial debates, and standards (European and French) certify this approach (case study: Techmo - Hygiene).
" Holistic marketing is the development and implementation of broad-spectrum, interrelated marketing programs, processes and actions. Holistic marketing is relational, integrated, internally distributed, performance-oriented and socially responsible."
P. KOTLER, 2012
Keywords: attractiveness, certification, creation, economy, innovation, marketing, territorial marketing, partnerships, performance, tourism.
Illustration : Adobe Stock - @Cagkan (c)
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