SUMMARY
Ireland is unique in that it has a large diaspora throughout the world. There are currently 6 million people living in Ireland, and around 70 million claiming to be of Irish origin around the world. What's more, this community has a strong sense of belonging to Irish culture. The Irish Tourist Board has successfully used this to promote its "The Gathering Ireland" campaign .
Keywords : ambassadors, belonging, attractiveness, communication, culture, diaspora, digital, event marketing, mobilization of stakeholders, tourism, Ireland.
Illustration : Adobe Stock - @Hq Visual Studio (c)
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