SUMMARY
Val de Garonne Agglomération has acquired a historic building, the "Maison du Prince Noir", located in the heart of Marmande on a busy pedestrian street. The 360 sq. m. of this 15th-century building (spread over three levels) have been fitted out to house the Val de Garonne Tourist Office and make it a place to experience and discover the region.
Key words: development, attractiveness, skills, experiential, experiential marketing, tourist office, tourism, Val de Garonne, France
Illustration : Pierre Baudier (c)
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