SUMMARY
In Europe, many metropolises have set up integrated attractiveness agencies to design and lead territorial marketing initiatives, and even deploy global brands. These agencies set up partnerships with local companies to create value, gain strategic coherence and external communication, and diversify their sources of financing. For companies, it facilitates access to information, to a network of companies and local decision-makers, and enables them to pool certain expenses, while demonstrating their local roots and reinforcing their brand image.
Key words: Agency, attractiveness, companies, events, financing, stakeholder involvement, territorial brand, by-products, strategy.
Illustration : Pixabay - LDD
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
