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Development of the LIVE RĪGA shared brand to encourage tourism and business tourism.

Benchmark Events and MICE Brand, identity and perception Tourism
Source : AdobeStock - @RH2010


TheRiga Tourism Development Bureau (RTDB) was created at the end of 2009 under the impetus of the city and key tourism players. Its aim is to encourage tourism development and promote the city and its region through a shared brand "LIVE RĪGA" whose slogan is:

"What's good for Riga residents is good for tourists."

Keywords: attractiveness, branding, economic development, territorial marketing, digital marketing, brand, territorial brand, shared brand, MICE, public-private partnership, offer segmentation, tourism, business tourism, Riga, Latvia.
Illustration : Adobe Stock - ©rh2010

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