SUMMARY
The COVID-19 crisis affecting territories is challenging traditional territorial marketing models and questioning quality of life and safety in cities. Demographic tensions add to this health crisis, increasing citizens' distrust of local and national policies (Karens et al., 2015). As shown by alternative models of public management (Stoker, 2006; Osborne, 2006), mechanisms for involving territorial stakeholders facilitate the understanding and appropriation of public policies (Arnaud and Soldo, 2017). However, it is still necessary to identify the mechanisms that influence participation. Indeed, the desire to understand and characterize the links between territorial marketing practices and stakeholder participation is recent in the literature (Lucarelli and Berg, 2011; Kavaratzis, 2012). In particular, authors show the insufficient integration of citizens in these approaches (Braun et al., 2013).
Paper presented at a peer-reviewed conference - International Place Branding Association - 2021
Translation of the abstract
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Christophe ALAUX, Director, Chaire Attractivité et Nouveau Marketing Territorial (A&NMT) and Institut de Management Public et Gouvernance Territoriale (IMPGT) - christophe.alaux@univ-amu.fr
Laura CARMOUZE, Deputy Director, Chaire Attractivité et Nouveau Marketing Territorial (A&NMT) - laura.carmouze@univ-amu.fr
Djelloul AREZKI, Co-director of the Organisations & Territoires des Arts, de la Culture et de la Création chair at IMPGT - djelloul.arezki@univ-amu.fr
