SUMMARY
The growth of the tourism and mobile markets has led to an explosion in mobile travel bookings since the creation of apps in 2010. That same year, China became the world's third-largest tourist destination, with over 55 million visitors. In 2016, 1.2 billion tourists visited the Middle Kingdom. What's behind this growth? Chinese travel agencies have seized the opportunity offered by M-Tourism to renew their tourism offering. As a result, the three main players in the Chinese M-tourism market - Ctrip, Qunar and eLong - have decided to invest and sacrifice short-term margins in order to become industry leaders. What are the strategies implemented by these three Chinese players, and what is their impact?
Keywords: CRM, Customer Relationship Management, e-tourism, innovation, m-tourism, mobile-tourism, new technologies, customer relationship, startup, China.
Illustration : Adobe Stock @panuwat (c)
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