SUMMARY
The municipality of La Verne in the United States decided to promote the#attractiveness of its territory by improving the #quality of life on its territory. To this end, in 2012, it embarked on an innovative "green#nudges " approach with the aim of increasing the recycling of its household waste. The success of this #behavioralstrategy is part of a more global approach adopted by the State of California, which embarked on an ecological revolution in 2011.
Keywords: Attractiveness, behavior, sustainable development, United States, marketing, Citizen Marketing, nudges, Public/Private Partnership, quality, strategy
Illustration: © Sutadism x Shutterstock (2022)
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