SUMMARY
Nike has signed a 5-year partnership agreement with the city of Portland to develop a transportation offer focused on soft mobility, thanks to a self-service bicycle system. The aim is to offer a "smarter" service and extend its scope, while limiting the cost to the community. In return, the bikes are branded Nike. The partnership demonstrates the company's commitment to improving the quality of life of local residents and enhances its image. It also fits in perfectly with the company's philosophy of encouraging people to take up sport.
Keywords: development, territorial anchoring, bike share, mobility, public-private partnership, placemaking, quality of life, transportation, bicycle, bike sharing, Nike, Portland, Oregon, United States
Illustration : Jonathan Maus (c)
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