SUMMARY
New societal, economic and environmental challenges call for a re-evaluation of the methods used to measure public policies, and in particular territorial attractiveness initiatives, which cover cross-functional issues such as investment and business attraction, residential attraction, tourism, MICE... In order to measure their impact on the region, each of them must now readjust their monitoring indicators, and sometimes even create new, often "tailor-made" indicators.
As the theme of the latest edition of the Place Marketing Forum, the notion of impact is understood in the sense of the causal link between actions taken, the results of these actions (outputs) and the societal effects of these actions (outcomes ). This underlines both the richness of the notion of impact, and the difficulties that its assessment raises: multiple dimensions (economic, environmental, social), potential or proven impact, positive or negative, short or long term, reversible or irreversible.
This international benchmark offers an overview of inspiring practices , some of which were shared at PMF23 in Toulouse or PMF22 in Grenoble .
Illustration: National Performance Framework - Scottish Government
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