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Attracting talent: towards a localized employer brand?

Benchmark Residents and Talents Brand, identity and perception
Attraction Talents - Helsinki 90 days Finn


The health and economic crises have accelerated the societal trends impacting the world of work: telecommuting, urban real estate inflation, new expectations in terms of quality of life and the "Z" generations in search of a professional life that "makes sense". The rebalancing between professional and personal lifeis putting territories at the heart of talent arbitration when it comes to choosing a new place to work ... and live! How can public and private players work together to attract and retain the talent they need for their own development? How can territories help create value for the employer brand ? This publication shares a number of " best practices" initiated by local authorities in France and abroad.

Illustration: Helsinki Partners

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