ARTICLE | What are the evocations of sustainable development? An approach using the projective technique of collage

SUMMARY

Authors: Alexandre LAPEYRE & Annie BONNEFONT (2012)

Often mentioned in corporate discourse, the term sustainable development remains complex for consumers. The aim of this article is to delve deeper into their representations. The results reveal some discrepancies with institutional definitions, the existence of paradoxical visions and evolutions at 5-year intervals.

Recommendations are made for more effective corporate communications.

Keywords : Sustainable development, projective methods, collage technique

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