SUMMARY
#Agrotourism and #customer relationship management contribute to a region's appeal. In Quebec, the #certification "Terroir et Saveurs" promotes the entire value chain (from local products to accommodation) and responds to tourists' need for authenticity. This strategy for #revaluing the region is based on a personalized, experiential #marketing approach.
Keywords: talent attraction, Attractiveness, Bordeaux, Brandflag, Branding, Culture, echelon district, Creative economy, entrepreneurship, Europe, Hong Kong, Cultural Marketing, Brand territory, Miami, promotion, district, outreach, Branding strategy, Segmentation strategy, relevant territory, Vienna
Illustration: © "Terroir & saveurs DU QUÉBEC" certification
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