SUMMARY
Casablanca has organized the first conference dedicated to territorial marketing in Africa, in order to consolidate its global approach to attractiveness. Following the launch of its territorial brand, the aim is to give the city a new dimension, making it a key venue for meetings and exchanges on these themes. The A&NMT Chair was among the 200 or so participants from all walks of life, represented by its Director, Christophe ALAUX. A look back in pictures at the best moments of Africa Place Marketing, held on January 16, 2018 in Morocco's economic capital.
Keywords: attractiveness, events, territorial marketing, Casablanca, Morocco, Africa.
Illustration: We Casablanca - Video presentation of Africa Place Marketing 2018
1st edition of Africa Place Marketing #APM2018
Aix-Marseille University (AMU) follows CNIL guidelines
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The first edition of Africa Place Marketing, held on January 16, 2018, is an international symposium with the aim of giving a new dimension to the metropolis' attractiveness approach and making Casablanca a genuine meeting place and exchange on territorial marketing in Africa.
Une question, une remarque ?
Contactez Christine CUENCA, Chargée de veille pour la Chaire A&NMT
christine.cuenca@univ-amu.fr - 04.13.94.21.17
