SUMMARY
The #economic players of Aix-Marseille Provence, fed up with the media coverage of violent incidents that tarnish the region's#image, have mobilized to restore its reputation and show its "true face". One of #France's most dynamic regions, with #businesses of excellence in fields as varied as healthcare and culture, despite the difficulties it faces.
Keywords: Economic players, ambassadors, attractiveness, economic attractiveness, image shift, bashing, brandflag, brandflags, Chamber of Commerce and Industry, crisis communication, economic development, excellence, sectors, sectors of excellence, image, territorial marketing, mobilization of companies, personalities, Métropole Aix-Marseille Provence, France, Europe.
Illustration: Aix Marseille 2014 campaign logo ©
Publication is reserved for founding members and partners of the A&NMT Chair. If you have access, log in to your partners area to read the rest.
