SUMMARY
A former industrial town located 65 km from Salt Lake City, Ogden is banking on outdoor sports to revive its economy. Initiated by a strong political will, the new development strategy has succeeded in federating local players and attracting companies in the sector by drawing on the area's natural assets and cheap available land. Since February 2016, Ogden has embarked on a holistic approach to territorial marketing.
Keywords: talent attraction, attractiveness, economic development, residential economy, event, image, Olympic Games, territorial marketing, quality of life, sport, strategy, tourism, Salt Lake City, Ogden, Utah, United States
Illustration : Adobe Stock - @pureradiancecmp (c)
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