SUMMARY
Place Branding expert and author Bill Baker presents the destination brand of Tillamook County, Oregon, USA. In 2013, the county implemented a tourism-oriented branding strategy. The strategy is designed to define the contours of a shared brand (image and identity), and to promote the attractiveness of the area (new destination on the Oregon coast).
Keywords: ambassadors, attractiveness, branding, communication, approach, endogenous development, collaborative economy, image, innovation, brand, place making, platform, strategy, tourism, Tillamook, Oregon, United States.
Illustration : Adobe Stock -@SHELL (c)
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