SUMMARY
A survey conducted in partnership by : Cap'Com - Inkipit - Chaire Attractivité et Nouveau Marketing Territorial. The objectives of this study are to provide an initial reference report on :
- the extent to which territorial marketing is taken into account by local authorities
- The organization and scope of the territorial marketing function in local authorities
- The human and financial resources devoted to it
- The relationship between territorial marketing and communications
Keywords: attractivité, collectivités, communication publique, enquête, marketing territorial, outils.
Illustration: Cap Com X Inkipit X Chaire ANMT (c) - Support Atelier Forum 2016
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