SUMMARY
AMAR Gabriel, ANTONINI Maxime, BENZEGGAGH Lylia, BERTOZZI Marie-Lou, BOMMIER Quentin, students in Licence 3 Public Administration Public Management course at IMPGT, Aix-Marseille University
Collective dissertation supervised by Camille FIORE, professor at the IMPGT, and Laura CARMOUZE, doctoral student at the IMPGT.
Contents
ACKNOWLEDGEMENTS
CONTENTS
INTRODUCTION
I.TERRITORIAL BRANDING AND CITIZEN INVOLVEMENT
1. TERRITORIAL MARKETING AT THE SERVICE OF LOCAL GOVERNANCE?
2. CITIZEN INVOLVEMENT IN THE BRAND CREATION PROCESS
II. THE CASE OF L'ISLE-SUR-LA-SORGUE, A CO-CONSTRUCTED BRAND
1. PRESENTATION OF THE ISLE-SUR-LA-SORGUE VILLAGE-MONDE BRAND
2. QUALITATIVE RESEARCH METHODOLOGY: BASED ON SEVEN INTERVIEWS
III. SURVEY FEEDBACK AND ANALYSIS: CITIZEN INVOLVEMENT AS A LEVER FOR LOCAL OWNERSHIP AND INFLUENCE
1. DATA ANALYSIS METHODOLOGY
2. APPRECIATION AND OUTLOOK
CONCLUSION
BIBLIOGRAPHY
WEBOGRAPHY
TABLE OF CONTENTS
APPENDICES
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