SUMMARY
Over the past 5 years, the number of running events in Quebec has doubled. From competitive sporting events to fun themed races, these gatherings contribute to the attractiveness of the region. Overall, the Quebec region attracted 29.4 million tourists in 2013, but only the variation (between 2012 and 2013) of tourists from other countries is positive.
Keywords : attractivité, événement, événementiel sportif, qualité, marketing affinitaire, marketing personnalisé, marketing sportif, marketing événementiel, sport, tourisme, Québec, Canada.
Illustration : Adobe Stock - @zinaidasopina112 (c)
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